Category: psychology-behaviour

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Psychology & Behaviour

The Science of Habit Formation: Why Most New Year Resolutions Fail

Roughly 80 percent of New Year resolutions are abandoned within six weeks. The reasons are not lack of willpower but bad design. Here is what neuroscience and behaviour research actually say about how habits form.

17 April 2026

2 entries

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Psychology & Behaviour

The Psychology of Decision-Making: Why We Make Irrational Choices

Humans are not rational actors who occasionally err. We are systematically, predictably irrational in ways that researchers have mapped in detail. Understanding these patterns is the beginning of making better decisions.