For the first time since the iPhone X, Apple is splitting its launch year. The foldable iPhone Air arrived in spring. The iPhone 18 base lineup ships in September, and the leaks point to the most aggressive hardware refresh in five years.
Eighteen months after a stumbling launch, Apple Intelligence is finally a real product. The on-device privacy story is genuinely differentiated. The frontier capability gap, especially in Siri, remains stubbornly wide.